U.S. consumers now expect cold foam to be available well beyond the coffee shop counter, with fast casual and grocery emerging as significant secondary channels for the format, according to Datassential’s latest Cold Foam report. Coffee shops and bakery cafés remain the clear leader in consumer expectations, with 85% of those familiar with cold foam saying they expect to find it there. But nearly half, 47%, also expect cold foam at fast casual restaurants, and 39% expect it a

Cotton candy has grown from a fairground novelty to a rising menu flavor, turning up in ice cream, cake, and drinks. Across menus, the flavor has grown roughly 15% over the past four years, according to Datassential Menu Trends data, and it’s expected to rise another 27% over the next four. But it’s expected to see even stronger growth on dessert and beverage menus specifically, with expected four-year growth of 54% and 49%, respectively. Datassential recently highlighted co

High-income consumers are embracing deal-seeking behavior at rates that rival, and in some cases exceed, the lower-income consumer, according to Datassential’s Demographic Dive report. According to Datassential’s 2025 Value Equation report, 65% of consumers earning $100K or more ordered a combo meal or value bundle at least once in the past month, edging out 63% of medium-income consumers and 57% of low-income consumers. To be sure, low-income consumers likely order combo an

Late-night eating is becoming a defining habit for Gen-Z, who indulge at more than three times the rate of Boomers and are skipping traditional meals at a higher rate than their older counterparts. According to Datassential’s latest Demographic Dive report, 84% of Gen-Z consumers said they’d eaten a late-night meal at least once in the past month, compared with just 25% of Boomers. Eighty-eight percent of Gen-Z respondents also said they skipped a traditional meal (breakfast,

Alcoholic beverage LTOs in the second quarter more than doubled from the prior-year period, as casual dining chains increasingly leaned into margaritas and other summer cocktails. Datassential’s Launches & Ratings platform captured 102 alcoholic beverage LTOs in the three months through June, marking the category’s highest quarterly total in three years. The increase was heavily concentrated in the casual dining segment, which accounted for 96% of the quarter’s alcoholic bev

Boomers overwhelmingly prioritize quality over price when defining value, while Gen Z consumers are nearly twice as likely to seek out the cheapest possible option, according to Datassential’s Demographic Dive report. When asked to define value, 72% of Boomers said they want a good deal, but not at the expense of quality, compared with 63% of Gen Z, 60% of Millennials and 63% of Gen X. Gen Z posted the highest share prioritizing

Salad LTOs had their biggest half-year on record, with chains prioritizing pricier, entrée-style dishes over side salads that have long been a mainstay of the category. Datassential’s Launches & Ratings platform captured 103 salad LTOs in the first six months of the year, up from 71 a year earlier and topping the previous high of 84 set in the first half of 2022. The second quarter alone accounted for 66 of those launches, itself a quarterly record. The salads behind that gro

Menu introductions at top fast casual chains jumped in 2026 by 50% compared to the first half of 2025, outpacing every other restaurant segment tracked on Datassential’s Launches & Ratings platform. The segment produced 692 new, returning and limited-time offers during the six-month stretch, up from 461 a year earlier. That pushed its share to 21.5% from 19.2% of all LTOs captured by Launches & Ratings during the period, up 19.2% compared to the same period a year earlier. Q

Creamy ranch and turkey gravy rank among the fastest-growing flavors among new item introductions on U.S. restaurant menus, rising alongside trending Asian flavors, according to Datassential’s Midyear Trends Event webinar. Creamy ranch saw especially strong growth, up +1,288% among new item introductions. It was followed by nuoc cham and chili crisp (+1,201% each) and turkey gravy (+1,028%). The pairing reflects a broader tension that Datassential flagged during the webinar.

Coffee beverage LTOs in the first half of this year shattered the previous record, driven in large part by the cold and frozen formats that now make up the bulk of consumers’ away-from-home consumption. Datassential’s Launches & Ratings platform captured 261 non-alcoholic coffee drinks in the first six months of 2026, nearly double the prior record of 136 set over the same period in 2025. The second quarter alone accounted for 107 of those launches. Much of that activity wa

Amid shrinking traffic and footprints, some traditional pizza chains are reverting to old-school playbooks in an effort to lure consumers in. Both Papa Johns and Pizza Hut in recent days announced that they are reviving some of their classes menu items, with the former bringing back its Epic Pepperoni-Stuffed Crust Pizza after a three-year hiatus and the latter rolling out an entire Throwback Value Menu that lets customers build a retro buffet with items such as Stuffed Crus

Several health-based trends are continuing to progress in the foodservice space — though small indulgences are rising right along with them. Little Treat Culture is among eight macro trends that have advanced from the Adoption to Proliferation stage in Datassential’s Macro Trends Menu Adoption Cycle. The progression comes in tandem with a number of wellness-focused macro trends, including GLP-1 Medications, Clean Labels and Proteinization. The simultaneous moves underscore t

Comfort food is being redefined, as globally-inspired comfort foods merge with those typically associated with American comfort, participants heard during Datassential’s recent Midyear Trends Event Simply Smarter Webinar. Chinese cuisine is just one of the key global cuisines at the center of this shift. Thirty-nine percent of U.S. consumers say they’ve had Chinese fusion in the past year, according to Datassential’s New Chinese report. Chinese cuisine has surpassed Italian a

Burnt honey, or caramelized honey, is accelerating on menus, emerging as the next big honey trend in the footsteps of hot honey. Datassential recently highlighted burnt honey as one of 13 trends to know during its recent Midyear Trends Event Simply Smarter Webinar. “We’re moving beyond hot honey into the burnt honey stage,” Jaclyn Marks, a Datassential Trendologist & Senior Publications Manager, said during the webinar. Over the past 12 months, burnt honey is up 160% on menu

Unclear pricing is the top-cited friction point consumers face when deciding what to order, according to Datassential’s Choice vs. Decision Fatigue report. Overall, 42% of consumers say prices that are not clearly shown make ordering harder for them, followed by disorganized layouts (36%) and small or hard-to-read text (34%). Menus that do not show what is included in a dish and menus that feel cluttered are tied close behind, at 33% each. “Across all demographics, consumers

Just 20% of Gen Z consumers order from restaurant menus as listed — but the same generation leading the customization shift also wants clearer guardrails, according to Datassential’s Choice vs. Decision Fatigue report. Overall, around seven in ten consumers modify their restaurant order in some way, and 69% say the ability to customize is very important to them. Younger consumers lead the trend, particularly on drinks — “a shift driven by the deeply personalized drink culture

Bad service damages value perceptions more than tip pressure or kiosk frustration, according to Datassential’s Vibe-cession & Value report — and the gap between what operators prioritize and what consumers experience may be widening. In the past six months, 38% of consumers flagged slow or inattentive service as a value detractor, 34% cited rude or unfriendly service, and 30% pointed to service mistakes. Those figures outrank other concerns such as tip suggestions being too

Financial stress is closely tied to menu decision fatigue, according to Datassential’s Choice vs. Decision Fatigue report. Nearly six in ten consumers say they feel more pressure to make the “right” ordering choice when money is tight. Just under half say they sometimes order less than what they actually want out of fear of wasting money on something they might not enjoy. The anxiety hits Gen Z hardest. Fifty-eight percent say they sometimes hold back on ordering because of

Low-income consumers who have stopped drinking alcohol are far less likely to reconsider than their high-income counterparts, according to Datassential’s recent Drinker Habits reports. Sixty-seven percent of low-income non-drinkers say they’ll never drink again, compared with 41% of high-income non-drinkers, according to the High-Income and Low-Income Drinker Habits reports. The gap holds on the other end of the spectrum, too, with just 5% of low-income non-drinkers saying th

Consumers are showing strong interest in new Chinese foods, flavors, and concepts, even as American-Chinese restaurants’ U.S. footprint has shrunk, according to Datassential’s New Chinese report. While American-Chinese cuisine like orange chicken and crab rangoon still leads consumer interest at 65%, the format’s restaurant base has been on the decline, with units down by a net 12.4% since late 2019, according to data from Datassential’s latest Restaurant Landscape report. “